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Hainan Zhongyu Medicine Co. Ltd (HZMC) was established in November 1995. It was registered as a pharmaceutical sales company under the authority Hainan Province's Commerce and Administrative Department.
　　 The company deals with a wide range of pharmaceutical medicines and drugs. They range from traditional Chinese drugs, chemistry raw material medicine, antibiotics raw material medicine, bio-chemical medicine, second variation of nerve medicine, as well as related import and export business activities. The company also deals with related import and export of medicines that consists of mainly high quality medicines to China and high quality Chinese manufactured medicines to other countries.
　　 The company headquarters lies in the Southern end of China named after its beautiful greenery, the 'Hainan Island'. It's located at the central business district of Haikou City, where transportation is convenient and also the accessibility of up to date news and information. It offers conductive office environment and modernize working facilities. In addition, the drugs storage warehouse meets the requirement of GSP.?
　　 The founding and establishment of the company are based on the 2 rock solid principles. Firstly, it aims to provide 'honest, sincerity and superior quality' products and services. Secondly, 'Consistency and Reasonable Expansion' as the other, carefully abiding the pharmaceutical work ethics, in according to the laws and standards of management, the company not only guaranteed the stability of the quality control, but also had the good reputation and great influence in this industry area.
　　 Hainan Zhongyu Medicine Co.,Ltd is a wholesale drugs company, it has a leadership team who grasps abundant pharmaceutical knowledge. Special management ideas, strong marketing team with in depth experience and hard working staff make the company grow very fast. The company is mainly engaged in the agency expansion sale of the importation of drugs and partial domestic good drugs. We learn and bring the advanced industry management ideas both from country and abroad into the company, and feed the market needs, strengthen continuously the cooperation with the domestic and international medicine company. We often participate in the drugs biding activities organized by national cities and provinces in the country. So far, the branches of company around country has increased to more than 40 from just 10 at the beginning, that built up wide sales network and help company to obtain the obvious brand effect making very great profit.?
　　 The general manager of the company always deliver the message to the employee:" The company just like one of social members, and our developing can not get away from the support from both the government and public, so we should not forget our own responsibility for the society when we are trying to make the benefit in the daily operation.
　　 During the period of anti-SARS in 2003, the company sent out the battle cry of'' whenever the nation is peace or chaos, everyone should be responsible'', we donated valued 200,000 RMB drugs to the doctors and medical workers who were working in the frontline of SARS prevention and cure.
　　 We do believe that great success will be based on everyone's hard work and determination. In the past, the company was chosen as a vice- president association unit by Hainan Provincial Economy Technology Cooperation Promotion Committee, and obtained the certificate of the Chinese Best Reputation Enterprise Competition and get the AA+ grade Business Credit Certificate. In addition, our general manager Zhixian Zhang was nominated as the vice-president of the second council of Hainan Provincial Economy Technology Cooperation Committee, and obtained the honor as one of the first excellent private enterprisers in Hainan and The Star of Management of the Hainan medicine profession enterprise, overall, an outstanding reformer of the Chinese economic special area in a new century?
　　 The company utilizes the advanced medicine industry sales model and practices in the local market, those multi sales modes help company to build up the integrity sales network. The company has been setting up 8 sales networks and 24 offices in the difference city through the whole country, those offices built and keep good co-operation with their local medicine industry, which is very helpful for the company to sell the medicine and do the research in the new medicine.?
　　 We do believe that Hainan Zhongyu Medicine Co.,Ltd will go through all difficulties to make much more success and continuous progress in business along with the much deeper reform. Meanwhile, enrich and spread "Zhongyu" ideas as we strongly believe our company will have a bright future and complete our object in the very tough competition.

Pursuing Long-term and Stable Development
Company Value
　　 Long-term existence and development is company's first objective. According to the traditional management theory, the profit maximization is regarded as company's first objective. However, the staff from Zhongyu Company holds the view that the long-term stable existence and development should be taken as company's first objective. For a company making a large amount of profits in a short time, it can not be guaranteed to experience a long-term existence and development, while for a company experiencing a long-term stable development, it must be guaranteed to make profits.
Application of Core Operation Concept and Company Value:?
　　 Application of Core Operation Concept and Company Value in Management Structure
　　 Building compound management structure and highlighting cultivation of collective strength
　　 Highlighting mutual support and mutual supplement in structure of team building?
　　 Application of Core Operation Concept and Company Value in Employment Principles
　　 Highlighting individuals' acceptance and loyalty to company
　　 Highlighting the importance of cultivation of talents and employing the staff to enjoy development in our company
　　 Highlighting individual treatment and balance of individual aspiration
　　 Highlighting the correspondence between individual value and career planning
　　 Highlighting the combination of individual ability with working enthusiasm
　　 Highlighting different requirements on staff posed by different posts?
　　 IApplication of Core Operation Concept and Company Value in Company's Operation Methods
　　 Giving priority to team building and terminated sales
　　 Integrating three different kinds of operation modes
　　 Highlighting stable development of structure of product categories?
　　 Acknowledging unbalanced development of networks in different regions
　　 Application of Core Operation Concept and Company Value in Daily Management Measures and Methods
　　 Giving priority to take the follow-up and long-term development into consideration when adopting measures
　　 Avoiding significant changes in organization measures and management methods
　　 Preparing alternative plans for sales structures in different regions and sales actions

　　Zhongyu Company is deeply aware that the availability of talent is the decisive factor for company's development. We have always been insisting on inviting talent in an unconfined manner, employing talents in a confident and unrestrained manner and cultivating talent in a devoting manner. In addition, we bring all levels and kinds of talents into full play in our company's development so as to continuously improve our competitiveness. Currently, Zhongyu Company boasts a great number of talented employees, including managers, who had previously been engaged in management work in medium-and large-size pharmaceutical enterprises for many years; and professionals, who have been engaging in development of pharmaceutical technology and promotion of new products for many years. These talents are extremely familiar with import and export of pharmaceutical products, laws and regulations about pharmaceutical affairs administration, change and development of history of domestic pharmaceutical market, as well as distribution channels of pharmaceutical products in provinces and regions, thus being able to timely adjust product structure according to changes in market, make product supply meet market demand and ensure the high-quality and effective market operation and promotion measures. Among our company's approximately 100 sales, more than 80% are from majors concerning about pharmaceuticals. In order to comply with our company's sustainable development, we organize all kinds of trainings throughout the year, encourage our staff to receive further education, continuously bring fresh knowledge to them, develop and exploit their potentials, improve their working ability and sales skills, as well as further cultivate talents with great competitiveness to meet our company's demand in development.